ALLIANZ 'SCHOOL RUN STORIES'


HOW WE TURNED THE SCHOOL RUN INTO A MINI SITCOM

Allianz is one of the world’s leading insurers, but they have very little brand equity. We needed to connect with their audience in social, and create a campaign that communicated Allianz as a car insurance leader.

One of the worst times to be in the car is the school run. Traffic is slow and tensions are high, especially with the kids in the back. School Run Stories dramatised this key moment, bringing to life the trials and tribulations of ordinary families all over the UK with our sitcom style content.

Youtube rarely ask agencies ‘How did you do that?’ but with 75% of people watching the films all the way through (some of the best results they had ever seen), they couldn’t resist.

The results are some of the best that the YouTube team have ever seen.

Google

At 88%, the completion rate is off the scale.